PORTFOLIO
lsouthern524@gmail.com
As a writer, editor and creative strategist, my passion lies in helping brands curate their own unique voice, expand their vision, and deliver unexpected and engaging new narratives. With over ten years of experience in creative direction and editorial management, my expertise lies in communicating key mission pillars and differentiators through powerful storytelling and refined visuals across digital, print and in-person experiences alike. Equal parts scrappy and perfectionist, having had the privilege of working with small startups and large organizations alike, my priority is to bring unique concepts to life and to build communities around them, all while maintaining the integrity of the brand’s vision.
LARA V. SOUTHERN
Writer & Creative Editor
Select Articles
ambrosia magazine
MUsée Magazine
ITALY SEGRETA
C.V.
EXPERTISE
EDITORIAL CURATION
CLIENT COMMUNICATION
MEDIA MANAGEMENT
STRATEGIC MARKETING
SOCIAL MEDIA PRESENCE DEVELOPMENT E
EVENT PLANNING & PRODUCTION
LANGUAGES
ENGLISH - Native tongue
ITALIAN - Professional
FRENCH - Conversational
SPANISH - Beginner
CONTRIBUTING EDITOR
La DoubleJ
EXECUTIVE EDITOR
2021 - present
Musée Magazine
2020 - 2021
Cook Space
DIRECTOR OF PARENT RELATIONS & ADMISSIONS DIRECTOR
2010 -2013
Sunday Suppers
CREATIVE DIRECTOR
2017 - 2020
BRAND & EVENTS DIRECTOR
2013 - 2017
Avenues: The World School